Primary and Secondary Research

Primary research is new information that is gathered on your own, for example if you were to go out and ask people questions or get people to fill out surveys and questionnaires to answer your questions. This is used because in a way it can be more accurate than secondary research because you can get specific questions you have answered in a questionnaire.

Secondary research is information that you have collected from others, for example if you were to go online or read books about something to find out more about it, then that is secondary research. It is data that you have learnt from the research of other people, and is sometimes used as a way to save time and money.

Primary research can also be split into Qualitative and Quantitative research. Quantitative research is more number based and answers questions like 'how much' whilst Qualitative research is more worded and answers questions like 'why?'.